offpseo

Google is now popping a message that leads to an open letter to Australians drafted by Melanie Silva, Managing Director, on behalf of Google Australia. According to the letter, this would provide a biased gain to media companies over other website owners and small businesses. It proposes that it may no longer be able to offer free services in the nation. Silva complained that the proposed laws would undesirably shake Google’s users. She also warned Australians that their ‘search data may be at risk’ while hurting certain services under the new laws. The free search and YouTube services provide large news publishers confidential info that would provide them an advantage in terms of search rankings on YouTube, meaning content creators would get fewer views and thus make less money. The law also needs platforms to offer news companies nearly a month’s notice of any fluctuations to its algorithms which may affect traffic to news sites. The Australian Consumer and Competition Commissio...

Facebook and Google will be forced to pay Australian media companies for publishing their news stories, under a world-first mandatory code of conduct, after negotiations with the two global digital giants failed. Treasurer Josh Frydenberg and Communications Minister Paul Fletcher ordered the Australian Competition and Consumer Commission to draw up a compulsory code of conduct to correct the imbalance of bargaining power between local media companies and global technology platforms. This follows complaints from local media companies that Facebook and Google didn’t genuinely engage in negotiations over a voluntary code. The government was motivated to act by the collapse in advertising caused by the corona virus-induced economic downturn, which put further pressure on the viability of media companies. The new code being involved by the competition watchdog, headed by Rod Sims, will include enforcement, penalties and ways to mapped out arguments between the worldwide plat...