Know how to check if your data was shared with Cambridge Analytica
Facebook has recently started the process of alerting around 87
million users whose data was accessed by the election consultancy Cambridge
Analytica.
The social media platform eventually hopes to notify each and
every user who was affected with a warning at the top of their news feed. For
now, users can check by going to a new help page on the website or searching
“How can I tell if my info was shared with Cambridge Analytica?” in Facebook’s
help centre.
Users will be able to see a message saying that “neither you nor
your friends logged into ‘This Is Your Digital Life, the personality quiz that Cambridge Analytica used for gathering its
data.
Approximately 87 million users, including more than 1 million
users in the UK, will be getting a different response saying “a friend of yours
did log in”. This means that their profile, birthday, current city as well as
page likes were likely shared with the company, & possibly their news feed
content at the time.
Approximately 300,000 users – including 53 Australian users, 10
users in New Zealand, as well as an unknown number of users in the United
Kingdom – will get a message that they have installed the ‘This Is Your Digital
Life’ app. This means that they have certainly handed over the personal data of
all their friends on Facebook at the time, and formed part of the core group
for the psychometric profiling that Cambridge Analytica carried out during the
US election campaign.
Facebook has also promised changes to its platform in order to
prevent this sort of “abuse”. “These actions would prevent any app like [This
Is Your Digital Life] from being able to access so much data today,” the
company said.

Comments
Post a Comment