Google gives more priority to SSL enabled websites
As the number of
cybersecurity breaches incidents are increasing rapidly and affecting a large
number of sites, including big names, Google has announced to reward websites
with extra security. Sites using HTTPS, adding an SSL 2048-bit key certificate
on the site — will get a minor ranking boost.
But do you know
what exactly SSL is? SSL or Secured Socket Layer is basically a technology that
is used to encrypt data that travels between a user’s computer & a website.
SSL encryption is generally used to encrypt highly sensitive personal
information, such as credit card details. By using SSL, these sensitive details
are encrypted, making sure that even if someone gets these details, it will not
be of any use to them because of the encryption of the information.
The search giant
believes this move will encourage companies to implement HTTPS encryption which in
turn will be a benefit for both websites as well as users, as secure websites
will get a ranking boost and appear higher in Google’s search results while
users’ sensitive information will be better protected from Wi-Fi
network-sniffing attacks.
If businesses are
really concerned about cybersecurity, then they should consider getting an SSL
certificate as early as possible. Getting an SSL certificate will help them ensure that each and every piece of
data that is exchanged between their SSL site, as well as the user’s browser, is
100 percent protected so that even if any unwanted party gets this data, it
will not be of any use to them.
Also, your
customers will trust your website more as well as make purchase from your site
without fear, if you have an SSL certificate. It has been seen that customers
who know that all their sensitive information are better protected are more
likely to keep coming back.
These days very
rarely one can find popular websites that do not display the tiny lock icon
next to its web address. Do you know why? It is because companies today have
started recognizing the growing trend of user awareness especially when it
comes to digital privacy. Each and every popular brand wants their valuable
customers to have trust on their site as well as know that all their sensitive
information are completely protected.
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