Know Why Email Marketing is so important for Your Business
If you are thinking that email marketing is on verge of death,
you are absolutely wrong. Email marketing is still alive and when it comes to
ROI, it is still one of the most effective marketing channels. Today businesses
of almost every size have started realizing the importance of email marketing
for their business. If you still have not considered email marketing for your
business, you are making a big mistake.
Have a look at some of the top email marketing benefits for
businesses:
Email marketing is low cost as compared to other marketing
channels
One of the biggest advantages of
email marketing is that it is low cost as compared to any other marketing
channels. Only for a few pennies, it can help you drive traffic to your
website.
It is targeted
Gone are the days of when people used
to place an advertisement on television, on a diner placemat, and had no
control of who will see it. With email marketing, you will have the control
exactly who sees your email by segmenting your contacts based on their location,
demographics, lead status or any other data. Targeting emails makes sure that
your audience gets content specifically suited to their needs.
It is easily shareable
Yes, email marketing is easily shareable. Just
with the simple click of the forward button, subscribers will be able to share
your offers, deals as well as news with their friends. This is how your brand
will be able to gain more exposure as well as credibility.
You will be able to increase your brand awareness with email
marketing
With each email sent, consumers will
be exposed to your business as well as your brand. With proper planning,
perfect design as well as targeted content, your company will consistently
build value and you can stay top-of-mind with your audience.
It is easily measurable
Email marketing draws precise as well
as valuable metrics, such as open rates, delivery rates, click-to-deliver rates
& subscriber retention rates. These metrics are not only just numbers &
percentages. They are insights about your customer’s interests & behaviors.
With email marketing campaign, you will get to know which information your
consumers are most responsive to.
Have a look at some interesting statistics that prove that email
marketing is a highly valuable tool for businesses:
·
As per Radicati’s 2016 Email
Statistics report, email will be used by almost 3 billion people by 2020.
·
205 billions emails are sent every
day & the number is expected to reach over 246 billion by 2019 end.
·
You can expect an average return of
$38 for every $1 you spend on email marketing.
·
According to 80% of professionals,
email marketing drives customer acquisition & retention.
·
As per Forrester, people are twice as
likely to sign up for your email list as they are to interact with you on
Facebook.
·
Over 72% of consumers prefer email as
their source of business communication.
·
Nearly 61% consumers love to receive
promotional emails every week & 38% would love getting emails even more
frequently.
Conclusion
The above mentioned benefits &
statistics prove how valuable email marketing can be for your business. It is a
cost-effective tool that can help you directly reach your audience as well as
drive business. If you still don’t recognize the huge benefits of email
marketing, you may miss out on big opportunities.
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