YouTube makes it harder for creators to monetize videos

YouTube has recently announced changes to its monetization program in order to regain the advertiser’s trust. The company is tightening the rules around its partner program as well as raising the requirements that a creator will have to meet for monetizing videos. New channels will now need to have 1,000 subscribers as well as 4,000 hours of viewing time within the past 12 months in order to qualify for ads, also known as the YouTube Partner Program (YPP). YouTube will be enforcing the new eligibility policy for all existing channels as of February 20th. Earlier, channels needed only 10,000 views in order to be eligible for the program. Although this change will make it difficult for new, smaller channels to reach monetization, YouTube says it is an important way of buying itself more time to see who is following the company’s guidelines & disqualify “bad actors.” This new, stricter policy basically came after Logan Paul, one of YouTube’s star creators & influencer...