YouTube makes it harder for creators to monetize videos
YouTube has recently announced changes to its monetization
program in order to regain the advertiser’s trust. The company is tightening the
rules around its partner program as well as raising the requirements that a
creator will have to meet for monetizing videos.
New channels will now need to have
1,000 subscribers as well as 4,000 hours of viewing time within the past 12
months in order to qualify for ads, also known as the YouTube Partner Program
(YPP). YouTube will be enforcing the new eligibility policy for all existing
channels as of February 20th. Earlier, channels needed only 10,000 views in
order to be eligible for the program.
Although this change will make it
difficult for new, smaller channels to reach monetization, YouTube says it is
an important way of buying itself more time to see who is following the
company’s guidelines & disqualify “bad actors.”
This new, stricter policy basically
came after Logan Paul, one of YouTube’s star creators & influencers,
published a scandalous video on Japan’s “Suicide Forest”. Last week, YouTube
removed Paul from their Google Preferred ad program as well as put projects
with him on hold.
“We’ve arrived at these new
thresholds after thorough analysis and conversations with creators like you,”
the company announced in a blog post. “They will allow us to significantly
improve our ability to identify creators who contribute positively to the
community and help drive more ad revenue to them (and away from bad actors).”
Though it doesn’t mention him by name, YouTube seems to reference the recent,
high-profile Logan Paul incident by saying “These higher standards will also
help us prevent potentially inappropriate videos from monetizing which can hurt
revenue for everyone.”
However, this is not a new problem.
Since years advertisers have been complaining about unexpectedly appearing
alongside inappropriate videos on YouTube’splatform and the company has repeatedly promised changes for rectifying the
issue & has already implemented some. This new monetization structure is
undoubtedly one of the more aggressive steps it has taken so far.
Also, YouTube promised to increase the
human vetting of videos that's featured as part of Google Preferred. In
future, advertisers who participate in the Google Preferred ad program will not
have to worry about something like the Logan Paul controversy, because there
advertisements will only run alongside videos that have been verified as
compliant with guidelines by an actual person.
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